Twitter is a social media platform where individuals convey short messages. Established in 2006, Twitter is presently perhaps one of the most well-known social media platforms on the planet. In Q3 of 2020, Twitter flaunted 187 million monetizable everyday dynamic clients, a 29% expansion over the earlier year.
Here, you’ll figure out how to make Twitter work for your business. We’ll cover the rudiments to get you set up and further develop tips to improve your interest in your Twitter presence. From hashtags and stuck tweets to Twitter records and online entertainment powerhouses, there’s a great deal to Twitter—for people and organizations.
Why use Twitter for customer service?
In an undeniably tough online ‘gone viral’ scenario, there are many reasons to make Twitter a piece of your business’s online PR and customer service plan.
Promoting on Twitter is particularly appealing on the grounds that the platform has no competitors with regard to reach. The number of individuals viewing Twitter at this moment is almost a hundred times bigger than the quantity that has already registered. This implies that you’re not simply ending up with Twitter clients when you tweet. You’re likewise contacting a more extensive crowd of people outside Twitter who like to read Twitter.
Twitter ABC (for beginners)
Whether you are new to Twitter or have been using it for personal use, the initial procedures are the same. Using these pointers will help you maintain your foundational knowledge, even if you already have an account.
Create a profile
To use Twitter for your business, you must first build a profile, which consists of the following four components:
- Profile picture and header photos:While your header photo can change more frequently because it is less integral to the identity of your account, your profile photo serves as your account’s universal representation on Twitter and is where you can share the most recent updates in an eye-catching format. Most companies include their logo in their profile image.
- Display name and account
- Business Bio
- Pinned Tweet
A pinned tweet is the first thing users see when they come across your profile. It is not necessary, but it is a great place to highlight ongoing sales or promotions, a new product launch, or a cause you support. You cannot modify the @name, which is your account name. Although you have the option to modify it, it is advisable to leave your display name as the name of your company. Your bio is your brand’s elevator pitch. Writing a good Twitter bio is an art in and of itself.
Twitter terminology for Business
Even though everyone knows what a tweet is by now, it helps to know a little bit about Twitter lingo. A hashtag is a word or phrase that appears before the pound sign (#). It indicates that a piece of content is related to a particular topic or brand. Any tweet that has the @ symbol followed by the username of another person or brand is a mention. You should keep an eye on these to see what other people are saying about you. A retweet is when an account shares another account’s tweet.
A quote A tweet is a retweet with an additional comment about the original tweet; topics are subject headings that accounts can follow; when you follow a topic, you will automatically see content related to that subject; Direct messages (DMs) are private messages between Twitter accounts; by default, DMs from accounts you do not follow appear in your Requests folder. Do not forget to change this setting if you want to use DMs to communicate with your customers.
Social media would not exist without its social butterflies. Therefore, the best way to gain your own followers is to follow other accounts on the platform that share your interests. Following well-established accounts can serve as inspiration for beginners. Engaging with them will help you grow your own following.
Twitter verification for authentic business presence
You will be acquainted with the procedure if your company has previously had its Instagram account verified; if not, you will need to apply for account verification. Although the verification procedure has tightened as of 2021, businesses can still be verified. Having that blue check next to your account name increases the trust users place in your business.
How do I use Twitter for customer service?
After you are done with the fundamentals, it is time to consider how Twitter can help you provide exemplary customer service. The advice in this section will assist you in leveraging your Twitter activity to drive business growth.
Twitter marketing strategy and customer service
If tweeting is an integral part of your business, approach it as such. A brand’s Twitter marketing strategy will assist you in identifying your objectives and devising a plan to meet them. A successful Twitter marketing strategy will also be a component of your overall social media marketing strategy. Taking a broad approach to your social media marketing will enable you to capitalize on the unique advantages of each platform.
Find your brand’s voice
Twitter is full of accounts that have died a horrible death from a lack of thought before tweeting. It pays to take the time to plan your brand’s voice on the platform. Having a consistent voice on social media helps your brand stand out among the companies vying for a piece of the 1.9 billion hours that users spend on the platform each month.
Tips for using Twitter for businesses
A tweet is a 280-character blank canvas. But it isn’t always easy to know how to paint your exact brand’s message. Here are some tips that will help you generate Twitter content that gets results.
Length doesn’t count—Twitter issues
280 characters is a limit, not a goal. People react well to brands that do not sound like brands. In fact, the most engaging tweets are typically those that do not contain links.
Be a conversation starter
If you are just broadcasting into the Twitterverse, it is easy for your audience to tune you out. No one wants a passive audience. More engagement means more visibility.
Use visuals in your tweets
Compared to platforms like Instagram, where images and videos are just one visual in a feed, Twitter is primarily a text-based environment, so images and videos stand out there. Tweets that include an image or video, for example, generate 55% more engagement than gifless tweets.
Tweet with emojis and hashtags
Emojis are a great way to express emotion succinctly, which is something that Twitter users appreciate. Using Twitter emojis correctly can increase your brand’s visibility on the platform. In fact, tweets that include emojis receive more interaction than those that don’t!
Then comes the hashtag. #trending. Hashtags help you stand out from the Twitter crowd in the search bar by drawing attention to your tweets from people who are interested in a particular topic. However, using hashtags on Twitter requires more than just adding a hash, pound, or #sign to a few words.
You can find popular hashtags already in use by using Twitter’s advanced search. You can also create a branded hashtag to spark discussions about subjects related to your company’s mission statement, which will increase brand awareness each time someone uses it.
Engage with your audience in real time in Twitter Spaces
Twitter Spaces is a new feature that lets you host live audio conversations with other users. Since Spaces is part of the Twitter platform, it is easy to spread the word about your audio events, and joining is as simple as clicking a link in a tweet. You can click or tap on a tweet to see comments on Twitter. You can use Twitter’s reach to drive engagement on Spaces by announcing your chat with a tweet.
Using Twitter Lists
Making a Twitter list is like creating a custom timeline that only includes content from the accounts you choose. There are many topics you might want to make a list about for your business. You can use them to keep track of your competitors accounts. Once you start using Twitter and your feed begins to fill up, Twitter lists can reduce the noise by organizing your feed into targeted topics.
CTAs: call them out
Building a Twitter community for your company is important, but it is not an end in and of itself. The classic guidelines for writing effective ad copy also apply to Twitter. Crafting a strong CTA is always in style. Effective use of Twitter for business purposes strikes a balance between conversational tweets and advertorial content. The Twitter activity of the Philadelphia Flyers hockey team, whose mascot, @GrittyNHL, is a prime example of this balance,.
Tweet time
Despite the fact that Mondays at 8 a.m. are usually the best times to post on Twitter, this may not be the best time for your company. To determine the best times for ROI without having to do any math yourself, use a social media analytics tool like Hootsuite or Twitter Analytics to monitor when your tweets receive the most engagement. One of the most crucial elements in deciding which tweets are seen is their timing. So do not waste your perfectly crafted content by tweeting it when no one is around to see it.
Tweeting on Twitter requires a delicate balance. Tweet too little, and users will forget about you. Tweet too much, and they get annoyed. It’s better to tweet more than once or twice a day and less than three to five times. Twitter comes with a scheduling feature by default. A social media management tool is another option.
Promote your business with Twitter ads
One of the key reasons brands find Twitter appealing is its 353 million users, but the volume of content shared on the platform every day can also make it easy for your brand’s tweets to get lost in the shuffle. The answer to this problem is Twitter advertising; anything can be advertised there, from a single tweet to an entire account, and there is a plan that will make any brand stand out.
Don’t miss out on Twitter’s advanced search and analytics
With over 7,000 TV and movie-related tweets posted every minute, you typically can’t find what you’re looking for using Twitter’s built-in search bar. Thankfully, Twitter has a more feature-rich search option that can assist you in promoting your brand. Some of these features include the ability to find the most popular tweets about a specific topic or to search by account mentions to find users who are interacting with you.
There are numerous ways in which knowing how to use Twitter analytics can benefit your company. You can use it, for instance, to determine the times and days when your audience is most active or to evaluate the return on investment of your advertisements. Twitter Analytics is a potent tool that provides insights into your Twitter activity through graphs and reports. This tool provides data on everything from your top tweet to ad conversion rates.
